-
Meta’s $25 Billion Fine: The Cost of Privacy Promises Unkept
Meta’s staggering $25 billion penalty for misleading users about privacy and content moderation exposes a familiar tension: corporate spin versus…
-
Audience Metrics Shake-Up: Nielsen’s New Zealand Exit and the Quest for Trustworthy TV Measurement
Nielsen’s loss of the New Zealand TV audience measurement contract to TV Beat signals a shift towards integrated broadcast and…
-
The Art of Phone Outreach
What do I mean when I talk about ‘phone outreach’ when working in digital marketing? I’m talking about using the…
-
Greenwashing: The Evergreen Art of Pretending to Care
Greenwashing remains marketing’s favourite eco-facade, wrapping empty promises in a leafy guise to make profit look virtuous.
-
Obama’s Biggest PR Blunders and What We Can Learn From Them
From sci-fi slip-ups to national disasters, Mickie Kennedy takes a critical look at some of President Barack Obama’s less glorious…
-
Marketing’s Moral Dilemma: No Good Deed Goes Unpunished
Marketing is a cruel, cruel discipline, young marketers are trained to become sharks from the very start. It is hardwired…
-
Xbox One Launch Shows How it Pays to Listen
The gaming community has been more excited than usual thanks to the recent unveiling of the Xbox One, the next…
