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When Nostalgia Meets Strategy: The Curious Case of SunnyD’s Revival
SunnyD and Juicy Juice’s latest comeback attempt, entrusted to Goodby Silverstein & Partners, offers a textbook case of legacy brand…
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The Curious Case of Old Gold: When Heritage Meets the Branding Machine
Bulletproof’s refresh of Cadbury Old Gold offers a textbook example of how heritage brands are coaxed into modernity—often at the…
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Hello Kitty’s Diplomatic Detour: When Cute Meets Controversy
Sanrio’s swift disavowal of a Japanese spy drama amid Chinese outrage underscores the precarious position of global brands navigating political…
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The Curious Case of Unexpected Partnerships
When brands collide in baffling unions, marketing’s lovechild is usually confusion—not genius—and the jargon only makes it worse.
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Xbox One Launch Shows How it Pays to Listen
The gaming community has been more excited than usual thanks to the recent unveiling of the Xbox One, the next…
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HMV’s Future Isn’t Selling Music. It’s Selling Access
As HMV prepares to relaunch following its acquisition by Hilco, the retailer faces a more fundamental challenge than competing with…
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Drink Red Bull? Then this video will leave you red faced.
Last week, a report by ‘Which?’ said that many customers feel annoyed and misled by supermarket products which imitate established…
