After more than a decade gathering dust in the forgotten corners of the internet, Market Mischief is making a comeback. Sort of.

We’ve been given permission to run a little experiment: revive a marketing news site that went quiet over 10 years ago and see what happens when we bring it back to life.

First, we’re recovering the original articles from the internet archives, piecing together what we can and giving the old content a new home.

Along the way, Market Mischief is becoming Brandalism. New name, fresh identity, same healthy disrespect for marketing nonsense.

We’re not entirely sure where this experiment will lead, which is half the fun.

For now, we’re digging through the archives, dusting off old stories and getting things back online.

Watch this space.