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In Case You Missed It: Week Ending 24 October 2026
Five significant developments in marketing, advertising and technology this week.
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The Seven Media Group Rebrand: A Case Study in Nominal Novelty
Seven Media Group’s recent rebrand serves as a reminder that a fresh logo and grand claims do not a transformation…
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Michelob Ultra and the Art of Championship Jargon
Michelob Ultra’s latest Knicks campaign serves as a textbook example of how brands navigate the labyrinth of sports sponsorship with…
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The Political TV Ad Arms Race: How Much Is Too Much?
As political TV ad spending surges ahead in 2026, the competition to drown out the opposition on airwaves reveals more…
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Hall of Fame: Memorable Brand Characters and the Art of Staying Stickily Unforgettable
Brand mascots endure as marketing’s trusty jesters, embodying familiar quirks amid the fog of jargon and fleeting trends.
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Greenwashing: The Evergreen Art of Pretending to Care
Greenwashing remains marketing’s favourite eco-facade, wrapping empty promises in a leafy guise to make profit look virtuous.
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The Curious Case of Unexpected Partnerships
When brands collide in baffling unions, marketing’s lovechild is usually confusion—not genius—and the jargon only makes it worse.
